I choose to write about this topic because of its lack of importance at the start of your photography business journey or any other business. You need to narrow down and focus on your specialty and make the best of it. It is something you’re confused and not so much focused on at the very beginning. We were all there.
But you will probably say: “How can you when you don’t have clients that would pay for your service?”
Find them and find your way! The market is big out there.
When you start a photography, you usually photograph everything. Even things you’re not really fond of photographing. That’s what I was doing. I have to admit, sometimes I still do. Why? I will explain.
If you’re from a small country as I am and If you’re trying to focus on one particular niche at a very start of your photographic journey you’re going to have a really hard time. Trying to make it successful right away is going to be even harder. It’s not that you can’t make it, its just you have to have really good connections and expertise to do so or you have to be born under a really lucky star 🙂 I don’t know. Nothing ever comes that easy. With no hard work and no hustle, there are no results. Sorry, It’s the ugly truth.
So choose a niche for yourself but work hard to get to the point you could say “NO” to photographing things that you have no interest in photographing. It’s all about the survival on the market. It’s all about the art of running a successful business and paying bills at the end of the day. I can focus on photographing creative portraits and have that written all over my portfolio, but at my very start, I’m going to photograph everything people hire me and pay me for. It is life and it’s surviving at the market.
Just to dive in a little bit more.
So what is actually a photography niche?
Well, It’s your brand. It’s something people can hire you to do for them. It is your specialty and it is your “sign” they see when they look at your profile page, your portfolio, when they see you, your work, etc, …
For example, you love photographing weddings but you’re not really fond of doing newborn photography. Or for example, you prefer taking pictures outside using natural light, but you don’t like working in a studio using controlled light. That’s ok. You have to find your “thing” and specialize it. Stick to that specific area of the field that really drives your passion and speaks to your heart. And when you feel that drive, stick to it and never let it go. I guarantee you the success is inevitable.
If you want to learn more about this topic you should totally check out these pages: